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kam100

Member Since: 28 Sep 2005
Location: In my office doing quotes!!
Posts: 4771

Ford Buy Rover..

Haven't heard this on the news yet:

September 18, 2006

Ford buys Rover

Ford has agreed a last-minute deal to buy the rights to the Rover marque, blocking the Shanghai Automotive Industry Corporation's plans to take it to China.

Shanghai agreed to buy the brand for £11m from BMW five weeks ago, but the sale was subject to the agreement of Ford, which had negotiated a veto on any sale when it bought Land Rover in 2000.

A spokesman said Ford has no plans to start building Rover cars, but decided to secure the brand to protect the Land Rover brand.

Good thing really - we know Ford has its financial problems, but we're not sure a Fiesta-based Metro comeback is the answer...

Thu Sep 21 2006 10:29am

XXXAngelXXX

Member Since: 03 Mar 2006
Location: Krautland
Posts: 10894

the X-Type will become a Rover then ....
L 405 2013 FFRR 5.0 SC
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Thu Sep 21 2006 11:52am

shmoogle

Member Since: 07 Sep 2005
Location: ... and for every sprinkle I find, I shall kill you!
Posts: 24350

Hmmm....

£11m for nothing but a brand ... I wonder if Ford will do anything useful with the plant...

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Thu Sep 21 2006 1:42pm

XXXAngelXXX

Member Since: 03 Mar 2006
Location: Krautland
Posts: 10894

name u mean not plant...
L 405 2013 FFRR 5.0 SC
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WINNER - 2009 ï¿½Best Avatarï¿½ Award
WINNER - 2009 Comedian Of The Year Award

Thu Sep 21 2006 1:43pm

kam100

Member Since: 28 Sep 2005
Location: In my office doing quotes!!
Posts: 4771

they will wrap the brand of landrover in loads of legal litigation stuff, to make sure nothing can touch it/harm it.. and will probably hold rover for a short while and flog it at probably a small markup to the chinese.. and will ultimately probably sell LR to raise some revenue.... it says it was done as a protective move, so they probably will just secure their other interests properly and sell rover on with loads of terms and conditions involved..

Thu Sep 21 2006 1:48pm

Martin
Site Administrator & Owner

Member Since: 26 May 2005
Location: Hook Norton
Posts: 3662

Ford have only exercised their option on the Rover name, they've not bought any designs, plants, land, machinery etc etc Like this site? Buy some RRSPORT goodies to show your support!

Thu Sep 21 2006 1:49pm

Singletrack

Member Since: 07 May 2006
Location: Belgium - Lasne
Posts: 330

2006 Range Rover Sport TDV6 HSE Java Black

Ford paid 1.8 billion pounds for Land Rover...11 million pounds is chump change (0.6%) to protect the brand by securing the future of the Rover name. Arguably, packaged with LR it makes the whole division more valuable by removing a potentially damaging loose end. 2006 Range Rover Sport TDV6 HSE, Java/Ebony/Cherry, Privacy, Sunroof, PTI, Premium Sound, SatNav, Cold Climate, Tow kit, CarStyle coded grill and vents, Tasmods, Stormers, JE Exhaust, Autobiography badge

Thu Sep 21 2006 7:41pm

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