Quote:

Gerry McGovern, Land Rover’s design director, has vowed to put third-party styling houses and tuners out of business by creating better variants of the brand’s models through the company’s own Special Vehicle Operations (SVO) division.

Land Rover, and most particularly Range Rover, models have long been a highly profitable focus for independent styling and tuning firms which offer customers their own takes on the vehicles. Range Rover’s newest model, the Velar, is expected to attract a similar level of interest.

Although McGovern did not specify which firms in particular had riled him, he said: “It’s easy to take a product that’s already been created and put a little spoiler on it or whatever, but I’d like to see them design their own car. We see them taking our property and making a bit more profit.

“Well, we’re going to put them out of business through SVO. The opportunities we’re creating there, and the quality of our work, are much better.”

I hope not,,ive just become a agent for TDI-Tuning,,ive just fitted a box to my vw amarok truck & taken it from 177bhp to 234bhp & the torque has gone up from 420 to 500. Andy.
21 Ford Ranger
Gone but not forgotten
Focus RS Red Edition
2015 RRS AB Fuji.
2014 RRS SC Santorini
2016 VW Amarok
2014 RRS AB Fuji
2012 RRS Red Edition Fuji
2015 Nissan Navara
2012 RRS SE Santorini
2008 RRS White
2007 RRS Santorino

He's talking about those Kahn abominations  Visitor from fullfatrr.com
* GONE. 2012 RR Sport HSE SDV6 Orkney Grey. Now being piloted by RRSTDV8
* Current: 2011 4.4 TDV8 Full Fat. Amazing piece of kit.
* Current. 1974 Lightweight 2.25L petrol. Old skool
* GONE. Freelander GS TD4 Manual MY2013. Orkney Grey with privacy, cold and clearview packs, armrests (a must!) and a spoiler.
* GONE. Range Rover Classic '93 200Tdi Factory fit
* 1949 80" in family since 1975

Maybe if they had more realistic prices third-party companies may have less incentive to create their own options?

maybe if they produced the things people actually want to buy at sensible prices people wouldn't bother going elsewhere!!  2003 BMW M5 - 5 Litres of V8 Optimax Slurping Goodness in Carbon Black

2013 SDV6 HSE Black Edition- Orkney Grey with Ebony & Ivory. LR Facelift RAI, Genuine G4 Expedition Rack, 4x Warn SBD-160 Spotlights, Warn 9.5XPS Winch, Mantec Underbody Protection and Sump Guard, Full Easy Lift Suspension Module, LR Light Guards, Light Force HTX230 Hybrid spotlights, 18� Compomotive PD1881 on 265/65/18 BF Goodrich KO2, ARB fridge, TuffTrek awning 😎

You mean that they should sell cars at a lower profit margins, so they can spend less money on design, innovation and future models?
They should sell cars which have a waiting list at a lower price?

Pkease  Just bought a RRS 06 MY HSE TDV6 136,000 miles, to be a second car to my bland, boring Mitsubishi Outlander 68 plate 2.0 petrol 4

No mention of selling cars at lower profit margins. From my understanding this is talking about bolt on parts, accessories and performance tuning?  2003 BMW M5 - 5 Litres of V8 Optimax Slurping Goodness in Carbon Black

2013 SDV6 HSE Black Edition- Orkney Grey with Ebony & Ivory. LR Facelift RAI, Genuine G4 Expedition Rack, 4x Warn SBD-160 Spotlights, Warn 9.5XPS Winch, Mantec Underbody Protection and Sump Guard, Full Easy Lift Suspension Module, LR Light Guards, Light Force HTX230 Hybrid spotlights, 18� Compomotive PD1881 on 265/65/18 BF Goodrich KO2, ARB fridge, TuffTrek awning 😎

Indeed.

Buckster wrote:

No mention of selling cars at lower profit margins. From my understanding this is talking about bolt on parts, accessories and performance tuning?

Im fairly sure Gerry is never going to put third party tuners out of business by claiming that their parts and accessories are tested to OE standards.
The whole statement is laughable and should be taken for what it is. 2003 BMW M5 - 5 Litres of V8 Optimax Slurping Goodness in Carbon Black

2013 SDV6 HSE Black Edition- Orkney Grey with Ebony & Ivory. LR Facelift RAI, Genuine G4 Expedition Rack, 4x Warn SBD-160 Spotlights, Warn 9.5XPS Winch, Mantec Underbody Protection and Sump Guard, Full Easy Lift Suspension Module, LR Light Guards, Light Force HTX230 Hybrid spotlights, 18� Compomotive PD1881 on 265/65/18 BF Goodrich KO2, ARB fridge, TuffTrek awning 😎

So one rip off merchant wants to spoil the business for the other rip off merchants? In the old days of Austin/Rover, BMW and Ford owning Land Rover they had a division called Autobiography that did all the interior and paint stuff that SVO now does, it didn't do power upgrades and neither does SVO. So................. how long before SVO becomes just another model name like Autobiography? There used to be another SVO as well but they built the bullet proof/amoured Land Rovers and also the special Defenders for the Utility companies, not luxury sports cars so I suppose that with Defender dead the SVO had to have another job to do. TBH there will always be companies like Overfinch and Kahn and the likes as long as there are people who want their car to be a bit different from the product produced by the manufacturer regardless of the price. 2020 Pangea Green 1st Edition D240 New Defender 110 is here and loving it
2018 Melting Silver Mini Countryman PHEV - soon to be replaced
2015MY Corris Grey SDv6 HSE Dynamic, the best car I have ever owned, totally reliable only a cou0le of rattles in 3 years, now no longer in my care
Also in my garage is a 1996 TDi300 Defender 90 County HT made into a fake CSW

warkman wrote:

Buckster wrote:

No mention of selling cars at lower profit margins. From my understanding this is talking about bolt on parts, accessories and performance tuning?

Again, parts specified as accessories are fully tested to the same standards as original equipment, not sourced from Chinese or Taiwan back Street pattern makers.

Roof racks, actually Thule and fully tested for example.

A fire extinguisher for well over £100 can not be justified. The same item can be bought on the high street for £20. That's just taking the .

The RRS1 underbody protection plate is £700. For a piece of aluminium plate. Sorry, no way that is justified.

I remember when LR suddenly put up the price of parts a few years ago. Overnight items like alternators were having £100+ added to them. Again taking of the highest order. 2012 SDV6 - it's missing a couple of cylinders
2008 TDV8 - it was a labour of love and is much missed

I can see a potential problem, what would happen if JLR claimed that a certain unapproved/non homologated body mod had an effect on the crash worthiness of the vehicle.  In Spain - 2018 F Pace - Frightened away from the Sports due to crank failures
Gone - A couple of RRS, A couple of Disco's. However thinking of another Sport.

They are after the profits of Urban Automotive, Kahn, Overfinch, Revere, etc etc

Just imagine the additional income raised if they can get rid of these pretty successful business from the market place.

Tough call though as all offer different style of kits and mods and the people who buy them do it as they want something different so not sure how JLR plan to get them shut down

Don't forget the Land Rover rechargeable torch for just £150................😳